Sign in

Please enter your email below and we will send you a new password.

Sign in with

Alyasra Fashion was founded in 1993 by Ahmed and Mohamed Y. Al Sager, as part of Y.A. Al Sager Holding, a regional trading and investment company.

Today, Alyasra Fashion is a regional fashion retail leader, with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands, with our network encompassing over 270 stores, with operations in eight markets across the region.

Our passion for leadership is evident in everything we do. To deliver on this commitment to quality, we seek out and partner with the world’s premier brands. Our modern, fashion-forward ethos creates a vibrant and creative culture that ensures we never stagnate. The world of fashion retail is ever changing, but we thrive on the challenge of constantly growing and adapting to succeed in this exciting industry.

Our commitment is to be the Retail Destination, Employer and Partner of Choice in the Region.
Our passion for retail is evident in everything we do.


Our most valuable asset is our loyal and dedicated team of employees. We are continually building a creative and inclusive community with a culture aspiring towards excellence and innovation. Creative ideas, ambition and dynamic drive are at our core.


Our passion for retail is evident in everything we do. We are a regional fashion retail leader, enriching customers’ lives with reliable services delivered honestly and without compromise. Our outstanding retail environment offers unique brands and a premium customer journey.


Alyasra Fashion’s principles and values have been at the heart of our success. These progressive values are more than just ideals - we live them every day, in our dealings with our customers and our team.

Service: Every customer deserves a great shopping experience, every time. Our team’s commitment to delivering the highest levels of service is what makes us distinctive.

Integrity and Trust: We are honorable and ethical in everything we do. Our reputation is built on respect for others, exemplary behavior and the trust our stakeholders place in us.

Passion for Winning: We love what we do, and want to be the best at it. We strive for success by always aiming higher - not just meeting our objectives, but exceeding expectations as well.

Every customer deserves a great shopping experience, every time.