Alyasra Fashion is a regional fashion retail leader, with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands. Alyasra Fashion operates more than 270 stores, with operations in eight markets across the Middle East.
Since our founding in 1993, we have been driven by our values and ethics. Our most valuable asset has been our loyal and dedicated team – our highly motivated retail professionals have built a strong internal culture and lasting relationships with our customers, suppliers and communities.
To deliver on our commitment to quality, we seek out and partner with the world’s premier brands. The world of fashion retail is ever-changing, but we thrive on the challenge of constantly growing and adapting to succeed in this exciting industry.
Comfort Zone carries global brands including Cole Haan, New Balance, Vital and more. The new concept Comfort Zone store is the first-of-its-kind in Kuwait, at The Avenues, Second floor of Second Avenue.