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New Balance is the original 'Performance Sports Brand' with a history that goes back to 1906. For over one hundred years New Balance has innovated and developed 'Performance' technologies that enhance biomechanics and in turn, the whole body, improving people's lives and athletic endeavours. In 2009 we claimed our authenticity and began to tell the New Balance story at retail with the launch of the Past, Present and Future (PPF) retail design concept in Beijing, China.

Founded in 1906, New Balance has a long and proud tradition of being an integral part of world class sports. The world wants the New Balance story and the PPF design concept has demonstrated this with significant impact to the company over the past three years with over 400 PFF stores around the world.

For more information, visit newbalance.com and follow @newbalance.

New Balance is available across our Comfort Zone stores.