At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however, you find joy in movement, HOKA has your back.


Supreme cushioning to prevent injury and soften impact. Ultra-light for a weightless gait. Enhanced stability and support with every step. All of these traits are HOKA signatures, designed with one purpose in mind: maximum speed. Originally designed to improve downhill stability and traction, our original HOKA changed the game, introducing ground-breaking ergonomic technology and redefining running shoes. Favoured by runners the world over, HOKA running shoes help propel you towards your personal best - whether you’re new to running or training for your next ultra-marathon.