POLICE | The Police label brings high fashion Italian metropolitan stylings to the international market, acting as a contemporary lifestyle benchmark for the youth market. A Police watch has attitude for those with a rebellious nature who want to combine a love of fashion with a unique, alternative flair. The winning combination that creates the brand personality is the ‘on-the-road’ all American lifestyle aspiration along with the ultimate city stylings of New York. Bold and provocative in design, the Police watch collection offers an exciting alternative to blindly following fashion, each with its own personality and charm representing an outlook on life that dares to be different. Police watches are for men who live life on the edge and aren’t afraid to stand out from the crowd.

Launched in 1983, POLICE is the Italian fashion brand that has been the hot favorite of some of the most stylish A-listers like David Beckham, George Clooney, Neymar Jr and Tamer Hosny. Today, the brand has a cult status by virtue of its bold designs and popularity worldwide. A combination of spontaneous creativity and expertise ensures that the Police range has a wide spectrum of designs, materials and color schemes. Taking a road less travelled, the designs are based on the personalities rendered in youngsters with their striking qualities, passions and occupations, an extremely original sense of style. Police watches and jewellery are recognized for their urban style, young personality and an incredible unique design in more than 90 countries around the world. The timepieces are rugged and perfect for those who are interested in sporting a unique and urban street style.

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