When the team designed the Amelia Austin collection, we realized two important things: Firstly, generic, mainstream fitness trackers don’t look good with formal or evening wear. Women have to take off their fitness trackers to wear their stylish, elegant watch which became increasingly inconvenient. Secondly, smart watches that do look good, all seem to have a big digital screen and a very “techy” feel. So we were left with a question. What if we could design a watch that receives messages, shows you who’s calling, tracks steps and exercise, monitors sleep and so much more but without the look of a fitness tracker or the techy screen of a smartwatch? A watch that would look good with any outfit. And Amelia Austin was born. From humble beginnings, we are growing into a wellness brand on a mission to empower women to not just move more, but look great while doing it. Designed in the UK, we create timepieces that are fashionable and functional. Look great, Feel even better!